Law, then tourism design
I learned to design a product around the person who will use it.
- LawTwo years of law at the Université de Bretagne Occidentale.
- DesignUniversity diploma in tourism product design and development, IUT Quimper.
R&D Manager · Digital transformation & AI
I lead R&D at a Belgian engineering company and run my own AI product studio. Before software, I spent twelve years leading teams, events and projects in tourism. Different fields, same starting point: the people and the way they work.
The story so far
Studies, twelve years in tourism, then software and AI. The skills came along at every step.
I learned to design a product around the person who will use it.
An event is a project with a fixed date and a live audience.
Same skills, new medium.
In 2019 I moved from tourism to software: freelance projects first, then the Digital Project Manager title from OpenClassrooms in 2021. Leading teams and running projects carried straight over.
I lead a multidisciplinary team of 15–20 developers and engineers. We build software for public institutions and industry. I take projects from business analysis and functional design to delivery and maintenance.
My product studio: AI agents, process automation and web applications for small businesses, and three products of my own.
School life in one app: attendance, grades, timetables and a parent portal. Nine languages, Arabic included.
Thinkibotthinkibot.eu ↗WhatsApp, Instagram and website messages in one inbox. An AI agent answers and qualifies new leads.
Thinkitradthinkitrad.com ↗AI pre-translation that runs on the client's own machine. Tested on Arabic, French and English.
How I work
Meet the people who will use it. See how the work is done today, with its shortcuts and its workarounds.
Map the process, write the specification, and choose the tools last.
Ship in small steps, train the users, and stay until the tool is really used.
Contact
The quickest way to reach me is WhatsApp. I also read my LinkedIn messages.